5WEST is a 360° marketing agency co-founded by Mike Wreyford & Mike Barnes, veterans of Northern California’s wine industry and Silicon Valley’s thriving innovation.

We fuse global marketing and Martech expertise with deep epicurean insight and oenophile mastery of the West Coast's vibrant food, wine, travel, and lifestyle scene.

Our purpose and promise: Deliver epic campaigns, standout content, and genuine customer connection across our five core pillars—igniting all five senses through modern marketing magic that captivates and converts.

We’re committed to reshaping narratives of adventure in Food, Wine, Travel, Lifestyle & Discovery. Join our 5WEST Monthly Newsletter/Webzine—a curated roundup of case studies, winery and restaurant features, wine tech innovations, celebrity insights, promotions, and the latest industry moves.